When downtown Fallbrook erupts with excitement on Sunday, April 21 for the 2013 Avocado Festival, it will mark the 27th consecutive year of the event that heralds the green gold as king and the sponsoring entity, the Fallbrook Chamber of Commerce, expects a healthy attendance.
“We expect to draw about 70,000 people again this year,” said Richard Kennedy, CEO. The event, Kennedy said, is very beneficial to the community.
“Local businesses that are open on that Sunday, particularly the downtown businesses, increase their sales dramatically due to the number of people here,” he explained. “Many have said their best day of the year is always the day of the Avocado Festival.”
Kennedy said it is typical for festival day to generate over $1.5 million in revenue (booths and existing stores).
“We encourage our local businesses to stay open,” said Kennedy. “We think it’s a good deal; where else can you get 70,000 people in one day?”
As a result of booth space rentals for the festival, the chamber typically collects between $40,000 and $50,000, Kennedy said, adding that the revenue is put back into the community.
“That money is put into a lot of our programs, such as the Christmas Parade, and other things that benefit both chamber members and the community,” said Kennedy. “It also provides operating funds for the chamber to sustain business promotion.”
The average booth space at the festival is between $250 and $300, with prices dependent on positioning and whether electrical or other hookups are needed. Non-profit organizations receive space for a significant discount.
Booths contain a virtual rainbow of offerings – including clothing, crafts, jewelry, hats, food items, artwork, home d