An estimated crowd of more than 100,000 attended the Avocado Festival on Sunday, April 17, in downtown Fallbrook and the avocado aficionados were treated to sunny skies, a wide array of belt-busting food, delicious drinks, friendly vendors hawking their wares, live entertainment, and good old family fun.
“I felt like it was fantastic,” said Lila MacDonald, CEO of the Fallbrook Chamber of Commerce, of the 30th-anniversary edition of the festival. “It looked another record-breaking crowd. This year and last year (when the crowd approached 100,000), the stream of people coming in was steady all day long. I have no doubt that more than 100,000 people attended this year.”
The Avocado Festival is obviously a boon for the local economy.
“Some of our local businesses report that they generate three to four weeks of income in one day,” said MacDonald. “The restaurants all do very well. I’m also happy for the small vendors that support the event, especially the ones that focus on avocados. For me, I think it’s awesome that they do so well.”
MacDonald reported that the new Margarita Garden, sponsored by Cazadores Tequilla, was very popular, as was festival staple Holy Guacamoly, which had three booths that remained busy from start to finish. Daniel’s Artisanal foods proved to a big hit for the second consecutive year.
“He makes an avocado and goat cheese ice cream and he sold out last year,” said MacDonald of Daniel’s Artisanal. “This year we told him, ‘we don’t know how much ice cream you made last year, but double it.’ He did and sold out again.”
Attendees at the massive street fair behaved quite well as Lt. David Gilmore, commander of the Fallbrook Sheriff’s substation, reported there were no major problems at the festival. “I think it was an amazing event,” said Gilmore.
Ken Seals photo gallery
The Canadian band Daring Greatly, now based in Fallbrook, played a very well received musical set on the Avocado Festival main stage on April 17. From left are, Dail Croom, bass guitar; Patrick Croom, vocals and guitar; Ian Croom, vocals and keyboard; Brandon Haddow, lead guitar and Brayden Tario, drums. The festival crowd packed the main stage area for a full day of music.
Miguel Ramirez, second from left, hold his award for first place in the guacamole competition at the Avocado Festival on April 17. Presenters included, Martin Quiroz, left, Honorary Fallbrook Mayor Sandy Hull, second from right, and Erica Williams, right.
Susanna McGuiness, center, won the amateur guacamole contest at the Avocado Festival on April 17. Martin Quiroz, left, incoming Fallbrook Chamber of Commerce board president, and Erica Williams, guacamole contest organizer, made the presentation.
Rosie Martin and USMC Colonel Greg Martin, judges in the Avocado Festival guacamole competition, survey dishes in the professional category on April 17. Colonel Martin is the Assistant Chief of Staff at Camp Pendleton. The first phase of guacamole judged presentation followed by taste competition.
Children ride the Frog Hopper bouncing ride in the Kid’s Carnival area of the Avocado Festival. Very large crowds filled Main Avenue from Mission Avenue to Fallbrook Street.
Carol Lewis, left and David Smith look at the retractable roof of a ’59 Ford Skyliner convertible owned by Dick Ziemer at the annual Avocado Festival on April 17.
San Diego Sheriff’s deputy Shane Allison is on duty in the observation post overlooking the annual Avocado Festival that filled Main Avenue with vendors booths and large crowds of attendees.
Shane Gibson photo gallery
Anthony Moreno, 9, helps sell $5 bags of avocados to visitors during the 30th Annual Fallbrook Avocado Festival on April 17.
Crochet artist Linda Naranjo wears an avocado costume at the “Artisan Walk” along Alvarado St. She and her friend Melanie Atesalp made the costume to show at the Avocado Festival.
Horseshoe sculptures created by sculptor Kelly Giordano were one of the displays at the “Artisan Walk” along Alvarado Street during the Avocado Festival.
Juan San Juan III, left, Lila MacDonald, center, and Amy Shuster discuss taste during judging of the Avocado Festival guacamole competition on April 17 on Main Ave. San Juan is with Gloria’s Restaurant in Los Angeles; MacDonald is Fallbrook Chamber of Commerce CEO, and Shuster is with the food web site Tastemade.com which had a crew film the guacamole contest for use in a future program.
Children work together using a variety of parts to construct avocado race cars before the annual “Avocado 500 Race” at the Avocado Festival.
Avocado race cars slide, tumble, and speed down the annual “Avocado 500 Race” track at the community stage during the Fallbrook Avocado Festival.
Caleb Davies, 10, is crowned the 2016 Fallbrook Little Mister Avocado during the Avocado Festival.
Hailey Vargas, 6, is crowned the 2016 Fallbrook Little Miss Avocado during the Avocado Festival.
Contestants in the Little Miss and Little Mister Avocado contest dance on stage before crowning the winners during the 30th Annual Fallbrook Avocado Festival on April 17.
Children construct avocado race cars for the annual “Avocado 500 Race” at the 30th Annual Fallbrook Avocado Festival on April 17.
Lorene Lichty purchases a $5 bag of avocados from one of the many vendors at the 30th Annual Fallbrook Avocado Festival on April 17.
A variety of artists display their work at the 30th Annual Fallbrook Avocado Festival”Artsian Walk” along Alvarado St. on April 17.
Thousands of people fill Main St. in Fallbrook for the 30th Annual Fallbrook Avocado Festival on April 17.
Stephen McFarlin, 17, serves guacamole samples to guests attending the 30th Annual Fallbrook Avocado Festival on April 17.
Nicole Loback serves fresh guacamole to guests attending the 30th Annual Fallbrook Avocado Festival on April 17.
A number of avocado vendors selling $5 bags of avocados at the 30th Annual Fallbrook Avocado Festival on April 17.
Guests attending the 30th Annual Fallbrook Avocado Festival admire the Fallbrook Vintage Car Club cars on display in Fallbrook on April 17.
A guest attending the 30th Annual Fallbrook Avocado Festival takes a look at a Fallbrook Vintage Car Club member’s classic car on display on Main St. in Fallbrook on April 17.
Members of the Fallbrook Vintage Car Club display their classic cars at the 30th Annual Fallbrook Avocado Festival on April 17.
Dozens of avocado varieties on display at an educational avocado booth at the 30th Annual Fallbrook Avocado Festival on April 17.
The 30th Annual Fallbrook Avocado Festival invites guests to Main St. for a selection of all things avocado and a wide variety of vendors during the April 17, festival in Fallbrook.