An estimated crowd of more than 100,000 attended the Avocado Festival on Sunday, April 17, in downtown Fallbrook and the avocado aficionados were treated to sunny skies, a wide array of belt-busting food, delicious drinks, friendly vendors hawking their wares, live entertainment, and good old family fun.
“I felt like it was fantastic,” said Lila MacDonald, CEO of the Fallbrook Chamber of Commerce, of the 30th-anniversary edition of the festival. “It looked another record-breaking crowd. This year and last year (when the crowd approached 100,000), the stream of people coming in was steady all day long. I have no doubt that more than 100,000 people attended this year.”
The Avocado Festival is obviously a boon for the local economy.
“Some of our local businesses report that they generate three to four weeks of income in one day,” said MacDonald. “The restaurants all do very well. I’m also happy for the small vendors that support the event, especially the ones that focus on avocados. For me, I think it’s awesome that they do so well.”
MacDonald reported that the new Margarita Garden, sponsored by Cazadores Tequilla, was very popular, as was festival staple Holy Guacamoly, which had three booths that remained busy from start to finish. Daniel’s Artisanal foods proved to a big hit for the second consecutive year.
“He makes an avocado and goat cheese ice cream and he sold out last year,” said MacDonald of Daniel’s Artisanal. “This year we told him, ‘we don’t know how much ice cream you made last year, but double it.’ He did and sold out again.”
Attendees at the massive street fair behaved quite well as Lt. David Gilmore, commander of the Fallbrook Sheriff’s substation, reported there were no major problems at the festival. “I think it was an amazing event,” said Gilmore.
Ken Seals photo gallery