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Articles written by Kyle Hotchkiss


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  • Prepare for the New Year

    Kyle Hotchkiss, Digital Marketing Strategist|Updated Dec 30, 2020

    This year’s holiday season has been one like we have never experienced. Cities are under decorated, malls lack kiosks and events are canceled. Families are burdened with the decision of isolating themselves from one another or gathering for some holiday cheer. It would be an understatement to say that it is a confusing and difficult time for all Americans. The same can be said in the business world. Businesses have been treading water all year, and many of them have lost sight of their goals and their plans. Salaries and b... Full story

  • The 4 Ps every business needs

    Kyle Hotchkiss, Digital Marketing Specialist Reeder Media Digital Agency|Updated Dec 23, 2020

    You’ve heard it before, and you’ll hear it again: this year has been rough. Businesses in every industry have been rocked to their core. For many businesses, marketing budgets were cut; events were postponed, and promotions had to be cleverer. Small businesses were hit the hardest. Many found themselves racing to find solutions that would help retain revenue and save profits. Many businesses had to reinvent the wheel and the restaurant sector was a prime example. Restaurants had to completely convert their business model onc...