Latinos comprise 30% of Fallbrook's population

Some Friendly Villagers now refer to parts of Main Street as “Little Mexico.” Has it gained that nickname because some businesses display signs in both English and Spanish? Or, have they seen colorful clothing, backpacks and piñatas swaying in the wind in the shop doorways? Is it the ever-increasing number of taco shops apparent along Fallbrook’s main thoroughfare?

With 30 percent of Fallbrook’s overall population now confirmed as Latino (SANDAG’s 2004 report), it should come as no surprise that more and more wise merchants are racing to provide goods to this growing faction of consumers.

Lati...