Obregon named managing director of Hass Avocado Board

IRVINE — The Board of Directors of the Hass Avocado Board (HAB) approved the promotion of Jose Luis Obregon to the newly created role of managing director at its board meeting on August 15. Obregon most recently served as the first managing director of information technology for the HAB, overseeing the creation its state-of-the-art Network Marketing Center (NMC) and the organization’s intranet site, avoHQ.com.

In his new post, Obregon will take a more central role in the strategic direction, operation and management of the HAB, while continuing to oversee the ongoing development and implementa...