Guest Editorial : Avocado Festival benefits our community in many ways

The Annual Avocado Festival benefits the community of Fallbrook in many more ways than people realize. It celebrates our agricultural heritage while providing an opportunity for entertainment and camaraderie; it brings large numbers of visitors to our town who will one day return to shop, to sightsee, and spend some time here; it provides significant economic benefits to our local businesses and community groups; and it generates enormous exposure of our community, both locally and regionally.

The festival’s celebration of Fallbrook’s heritage as an agricultural community is most visible at th...