Billboard advertising alcohol use at holidays is offensive

Recently, a billboard in Fallbrook owned by Clear Channel, used the sacred holiday of “Dia de los Muertos” in an advertisement to sell Tradicional Tequila. The billboard is located on Main Street next to the 7 Eleven. The Fallbrook Youth Prevention Group is offended by the use of the Latino culture to try to sell alcohol.

Alcohol advertising in our neighborhoods over-exposes youth to alcohol messages. Signage close to schools and areas where youth congregate promotes unhealthy behavior among youth.

Pre-teens and adolescents are particularly susceptible to alcohol advertising. Many of the ads t...