Cultivating relationships key for small business owners

SAN DIEGO COUNTY – In the business world, a recession almost always leads to layoffs. While it might seem as though small businesses would suffer most in a recession, that’s not necessarily true. Analysts often note that the smaller the business is, the more capable it may be of surviving a recession.

Unlike their larger counterparts that boast a hierarchy of employees and high overhead, small businesses are often more flexible. Also, small businesses tend to have more personal connections with their customers, a definite advantage when money starts getting tight. Small business owners l...