Hass Avocado Board's study examines shoppers' path-to-purchase of avocados

IRVINE – The avocado category continues to deliver impressive retail growth. Last year, retail volume exceeded 1.1 billion units and retail sales topped $1.2 billion.

Hass avocados continue to dominate and drive this category with a 94 percent dollar share for all avocados. To help retailers post additional gains on top of already strong sales performance, and to attract and inspire additional purchases from avocado users, the Hass Avocado Board’s new study, Shopper Motivations and Influences: Driving Hass Avocado Sales at Retail identifies key influencers in the path to purchase process...