Increased presence at Cowboy Marketplace good for Allday and Hassinger

In the 1990s, Dr. Steve Allday lived in Fallbrook and Alex Hassinger lived in Bonsall. Hassinger was a trainer for Allen Paulson and Allday was Hassinger’s veterinarian.

Allday now lives in Shelbyville, Ky. In 2004, he developed LubriSyn, a sodium hyaluronate nutritional supplement used for the treatment of joint pain and inflammation. In 2008, Hassinger became the national sales manager for LubriSyn, and in 2009 he moved from Temecula to Texas.

Allday and Hassinger, who now lives in New Braunfels near San Antonio, spend part of each December in Las Vegas at gift shows and other events associated with the National Finals Rodeo. For the 2013 NFR and gift shows which took place Dec. through 14 they increased their presence at the Roper Cowboy Marketplace Gift Exposition at the Mandalay Bay.

“It was pretty much a banner year for us and we were extremely excited about everything we did in Las Vegas because we did much more than we did in past years. Our sales were extremely strong and a lot of that was due to the time and effort we put into sponsorships,” Hassinger said.

LubriSyn had a sponsorship with Group W which manages the Roper Cowboy Marketplace. Allday was featured on billboards around Las Vegas and on posters at the Mandalay Bay.

“We had a lot of new customers,” Hassinger said. “Across the board we saw existing clientele but a lot of new clientele, which I was very excited about.”

LubriSyn was a sponsor of the Cowboy Marketplace arena. “That afforded the opportunity to have Dr. Allday do veterinary seminars which were a huge success,” Hassinger said.

“Quite happy. Really enjoyed the attendance we got at the arena and response,” Allday said.

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