Why being ‘priced right’ is the No. 1 factor when selling a home

Mike Mason

Special to the Village News

Everyone has heard the three most important factors in real estate are “Location, Location, Location,” right? I don’t agree exactly, and I’d like to share my reasons.

Yes, homes for sale in the Temecula and Murrieta valley have one great thing in common: location. However, there is so much more to successfully selling a home in today’s market.

The truth is there are three dynamics that are important – location, condition and price. Of the three, price is the ultimate trump card. Almost all buyers determine their price bracket first, before shopping for th...