How does your real estate firm handle the 'next big thing?'

A large percentage of realtors are super busy chasing the “next big thing.” An equally large percentage of realtors are just as busy turning their noses up at the “next big thing.” In my opinion, they are both doing it wrong.

The second subset is easier to disparage because their stubborn refusal to change with the times and incorporate new techniques is there for all to see. They are the agents who consider a 48-hour response time acceptable. They don’t want to pay for professional photos, let alone videos, and they have no idea what you mean when you ask if they intend to shoot drone footage...