Also serving the communities of De Luz, Rainbow, Camp Pendleton, Pala and Pauma

Real Estate Round-Up:

Do you need an agent on both sides of the transaction

Recently we’ve gotten a number of calls from buyers who just want to work with the listing agent directly. Since our business model is primarily with listings, this could be perceived as a real boon to our personal success. But what keeps me up at night is the “why” of this strategy. Apparently buyers believe there is some financial benefit (i.e. not having to pay both agents) if they work with the listing agent directly.

Within the CAR (California Association of Realtors) listing agreement, there is the capacity to reduce the listing agent’s commission if they represent the buyer in the purch...

 

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