Get to know people at trade shows

If anyone has attended a trade show in San Diego and watched television in their off hours, they may have seen humorous commercials for King Stahlman Bail Bonds, whose slogan is: “It’s better to know me and not need me than to need me and not know me.” At trade shows, the goal is to stay out of supplier trouble rather than legal trouble, but King Stahlman’s slogan is still applicable.

Trade shows allow the visitor to know the vendor and may also allow the vendor to build a relationship with the visitor. Use these tips for visiting a trade show.

Vendor booth giveaways don’t necessarily mean pen...