Print, electronic, loyalty cards, customized email all used to market to grocery customers

The formula for marketing to grocery store customers includes print media, electronic media, loyalty cards and customized email.

A Feb. 24 presentation called Standout Marketing was part of the Feb. 23-25 National Grocers Association conference at the San Diego Convention Center. The session was moderated by David Orgel Consulting principal and former Supermarket News editor David Orgel and also featured Weis Markets Inc., vice president of marketing and advertising Ron Bonacci, Coborn’s Inc., vice president of marketing Dennis Host and Story Arc Consulting president Steve Lerch.

“Marketing is...