Sober October: A new era of socializing without the hangover in Fallbrook

FALLBROOK – As the vibrant hues of autumn begin to paint the landscape, Fallbrook's Happy Jug liquor store is at the forefront of a transformative movement – Sober October.

This annual campaign encourages individuals to reassess their drinking habits while highlighting a growing trend: the rise of delicious, non-alcoholic beverages that make socializing enjoyable without the effects of alcohol.

Rawia El Farra, the owner of Happy Jug, has experienced an outpouring of support for Sober October since launching the initiative last year. "I didn't want to sell run-of-the-mill non-alcoholic drinks....